We have the tools to target your clients for your business with specific mailing lists. So, whether you have a physical location or a web-based business, we can target your potential customers. We use a Drive Time Radius selection or by choosing targeted demographics to increase your response.
Targeted Mailing Lists by Household Income, Age, Interests, and More
Do you need to obtain a list of prospective buyers for your product or service? Then, we can save you postage money with volume discounts and our expert list services to target the customers for your business, whether it be by household income, age, recreational interests, etc.
We can zero in on customers that are most likely to give you the response you are looking for. Then, using our list mapping application, we can build a list based on the radius around your location in drive time minutes.
Frequently Asked Questions
Q: Can I buy or rent a list?
A: Lists can only be rented, but they can be rented for either one time use or multiple usage.
Q: Can I buy an email list?
A: No, you can rent a list.
Q: Why is direct mail better than e-mail?
A: While email lists may be cheaper, direct mail allows you to sell your product or service using printed material that is already “opened” and doesn’t end up in the Spam folder.
Q: Can I provide my own list?
A: You are welcome to provide a list. Using our in-house postal software, we can scrub the list to find bad addresses as well as run the list through NCOA to look for customers that have moved.
Q: Can I pick a demographic? More than one?
A: Yes. You can choose as many as you like. While the cost may be a little more, this will allow you to target your audience prompting a greater response and making it more cost effective in the long run.
Q: Can I pick potential customers based on distance from my business?
A: Yes. Using our list application we can select a radius based on drive time or by specific areas.
Q: What kind of response can I expect?
A: Typical response is in the 2 – 3% range for a Direct Mail campaign. If you use variable data, i.e. a person’s name or an image that is relevant to a demographic in your list, the response can jump to over 10%!
Q: How much will postage cost?
A: On average postage will cost $0.18 – $0.29 per piece for a sorted file.
Q: What is the typical delivery time once mailed?
A: 3-5 days
Q: Will I be able to track my mail?
A: Through the informed delivery portal via the USPS, we are able to track when your mail leaves the post office.
Q: I’ve heard of EDDM at the USPS. What is that?
A: EDDM stands for Every Door Direct Mail and is a useful tool if you are going to do a simplified mailing (no address needed) that includes City routes.
Q: Do I need a list if I just want to mail to Residents only?
A: If you are mailing to rural routes only then you do not need a list. You simply choose the route or routes you want to target and we do the rest.
Ready to Grow Your Business?
If you’re ready to grow your business we’re ready to talk about how we can help you. Give us a call at 877-377-5005 or click below to get started by requesting a quote.