Variable data printing (also known as one-to-one marketing or personalized printing) offers customized, targeted direct mail campaigns to potential or existing customers. The other of course, is the more traditional “shotgun” method where you blast an area with a direct mail piece and look to get a 1 to 2% response. Variable Data Printing or VDP is much more defined, targeting a very specific customer, based on very specific data. It can be as simple as targeting the gender of the person to some specific interest or hobby. Each mail piece in your campaign can be different based on your data. VDP has been shown to reduce overall campaign costs while dramatically increasing response rates. It is an ideal solution for direct-mail pieces, promotional flyers, event promotions, or any other type of product where you want to speak "directly" to your customer.