Just because you have built it, does not guarantee that they will come. If they don’t know which cornfield in Iowa you’ve created your baseball diamond, they’re not coming.
Every business, big and small, needs an effective way to get the word out to the community they serve. For some, it means reaching out to one specific neighborhood. To others, they are embarking on a national or even global effort.
In today's world, more and more business owners are realizing that the strategic use of direct mail marketing techniques can take their conversion rates from average to exceptional.