Bleed Explained

By: Justin Willis

A common misconception in the printing industry is that a piece of art with crop marks has bleed. This is not always the case. Depending on the design, having bleed can make or break the quality of a finished product. 

Note the 3 versions in the example. false

The top one shows a generic letterhead without bleed. Notice that there is only white or “deadspace” near the edges of the design. The middle one shows letterhead that should have bleed but doesn't. In this example the deadspace has been replaced with a gradient which extends right to the edge of of the piece and appears like it should go off of the edge. The bottom example shows the art extending past the crop marks without changing the size of the finished piece. This is the way bleed should be done.