In today's world, more and more business owners are realizing that the strategic use of direct mail marketing techniques can take their conversion rates from average to exceptional. If you've recently drawn this conclusion, now is the time to begin developing strategies that will empower you to connect with and convert as many members of your target audience as possible. You can use some or all of the strategies outlined below to get the business-building marketing work underway:
1. Make The Mailer Useful
One marketing strategy that can prove particularly effective for your company is making the mailer useful. Wouldn’t it be great if that mail piece you sent out was also a functional calendar or notepad. Many if not most consumers are using scrap paper every day for things like leaving notes for the family, making grocery lists, or reminders. By using a mailer that the prospective client could appropriate in daily life, you build the value of your brand by demonstrating a willingness to make the consumer's life easier. Note that your options are unlimited when it comes to the specific strategy you'll incorporate to make the mailer useful.
2. Make It Personal
Make a real connection between your company and your customers! Utilizing variable data with your mailer can customize the mailer to be unique to every single recipient. With this technique, your mail pieces can all be customized to individual recipients by what you know about them. Change images, text, and even the offer based on who is getting the mail piece.
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3. Tap Into The Power Of Postcard Marketing.
As many marketing pros know, postcards are an effective advertising tool for multiple reasons. First, they are inexpensive. Second, they are accessible. Specifically, your recipients don't even have to open the mailpiece to read your marketing message. Postcard marketing gives your message a headline that is easy to see straight from the mailbox. By incorporating innovative graphic design can help your mailpiece get even more attention thus creating more impact on your recipients.
4. Start With The Proposition.
Conventional wisdom might tell you to include your offer at the very end of your marketing document. In fact, this is typically what transpires during the traditional call to action. Yet because consumers often have short attention spans, it is advantageous to start with the offer. This strategy will catch and keep the consumer's attention!
Let The Professionals Assist You.
A final strategy to utilize to make the most of your direct advertising efforts is working with the experts. Working with marketing professionals (specifically those that print and mail experts such as AMi Marketing), you can attain insights, advice, and “know how” from the experts who are intricately familiar with the complex and oftentimes confusing world of direct mail advertising. A big printing secret everyone needs to know is not all printers offer direct mail services. Often this is outsourced to the real experts which means a higher cost as well as a greater chance your message isn’t as effective. Do your research to know the capabilities your marketing group offers.
Don't Delay: Start Using These Marketing Strategies Today!
If you're serious about optimizing your company's marketing and extending your sphere of influence, know that the use of thoughtful direct marketing strategies can help you realize your business goals. Start using some or all of the advertising techniques discussed above to keep your organization on track to dynamic growth this year!