Do you think that holiday season marketing ends after Black Friday is over? Of course not. That’s why you should have several more marketing tasks planned straight up to the big day itself. If you’re not sure what you have time for, that’s okay. We’re here to help.
The catalog is not at all a thing of the past, but let’s be realistic: You don’t have time to create and print a catalog right now. What you do have time for is a short and sweet gift guide that puts information about some of your best products in the hands of your buyers.
Think about it. You already have the photography. All you have to do is assemble a few pages, send it to your segmented recipient list, and be ready to fulfill the orders that come rolling in.
The ability to segment your contact list is what sets you apart. Have you considered offering special deals to local customers so you can get them through the door? All you have to do is cull the customers that fall outside a particular geographic area, determine the special you want to give, and then send out the special coupons.
Customers who receive this special deal will respond for a couple of reasons. First, because you made clear that only local customers are eligible, they’ll react to the exclusivity. Second, you’ve made shopping with your company easy and more affordable. Who could pass that up?
Discounts for All
Sometimes you can send a message to all of your customers at once. A special price offer or discount is a great time to include everyone. A QR code is the perfect way to to get buyers to immediately take advantage of your discounts if that code leads to an ecommerce site. Recipients can make purchases the moment they receive your direct mail. You can send them out in large waves so as not to be overwhelmed in the weeks leading up to Christmas. It’s okay if you don’t get them sent out until the week before, too. Someone’s always looking for a last-minute gift, and a last-minute discount might just help you make the sale.
As you can see, there are quite a few reasons to keep marketing even after Black Friday is finished. Your options grow even more if you provide an ecommerce option for your business, too. You can provide different specials for different shoppers. Those who shop online might get a smaller discount but enjoy free shipping, while those who come into the store get the full weight of the discount.
Your options are endless. If you need some help exploring the different ways you can reach your buyers between now and Christmas, give us a call. Just act quickly, because it soon will be too late.