Why should any company have to choose between direct mail and digital marketing?
They’re two sides of the same coin, which means they’re much more effective when used together.
If you’ve only used one or the other for years, you may not even know what an integrated marketing strategy would look like. That’s okay. We cover everything right here, for beginners and for those who’ve used both marketing tactics in the past. You’ll see how to pair the lower cost per lead that direct mail offers with the measurable results from digital marketing. It’s a win-win.
Direct mail can be used with any of your digital marketing activities, including email, social media, and even paid digital advertising. Learning how to use these together is easy. We give you plenty of ideas right inside this ebook. We even break down how you can drive more traffic to your website through your direct mail efforts.
If you’re curious, download the ebook now. It’s free and packed with information.