direct mail tactics

 

Direct mail marketing sometimes gets a bad rap for being outdated and ineffective.

The reality, however, is that direct mail has proven time and again to be one of the most effective marketing techniques available. To experience the very best results, you have to use the latest technology and implement the most up-to-date tactics. That’s why you need to implement these in 2016.

Predictive Modeling

Why send out direct mail marketing pieces over and over to people who aren’t likely to read your messages? With predictive modeling, you can target the buyers who have the greatest affinity for your brand, which results in a lower spend for a larger amount of purchases.

You can even rent lists that are perfectly tailored to your business, with consumers who are ready to purchase the products or services you sell. It’s a win-win for everyone.

Variable Digital Printing

Of course, you can’t always cater only to the people who know who you are and already want to make purchases. Sometimes you have to woo those customers according to their likes and past behaviors. By segmenting your contact list with the information you’ve gathered, you can send hyper-personalized direct mail pieces that work to build relationships with your recipients.

Digital Marketing

Staying top-of-mind is difficult lately, especially with so many marketing messages coming from multiple channels. The best way to make sure you can keep in touch with your customers is to implement digital marketing with your direct mail efforts. That means sharing your social media accounts, using PURLs to track buyers’ activity, and even using online tactics to test your direct mail messages.

A/B Testing

Speaking of testing messages, this is an absolute must. If you’re not checking the messaging your customers consume, then you’re missing out on chances to really reach those buyers. Pitting two separate headlines against each other and then choosing the one that gets the best response from your test audience means you’ll then reach more of your actual audience. You can also test various other parts of your message, including the copy, images, and calls-to-action.

Are you ready to step up your direct mail marketing game in the New Year? If so, give us a call. We’ll show you how to reach the biggest possible audience and keep them engaged all the year through.