The purpose of marketing is to expand your brand and drive action, but not every marketing effort provides the same result. Before getting into what’s the best marketing you can do for your brand let’s identify what goals you have for your marketing. Time for a quick marketing exercise!
Finding a local print partner can be tough. Yes, there are the big online print companies that can print/ship overnight if you want to roll the “I hope it looks ok” dice. The other option is to find a commercial printer locally that gets it right every time. The price you ask?
There has to be a way to get my business into the hands of potential customers. Oh wait, there is! Direct Mail Marketing is the tried and proven marketing method that gets advertisements into the hands of potential customers.
Dynamic content printing and variable data printing are two different sides of the direct mail coin. How do they compare?