You only get one chance to catch a buyer’s eye with your direct mail marketing campaigns. If they aren’t hooked the moment they open the mailbox, your message might just end up in the trash. That’s why design is such an important element in your direct mail marketing.
If design isn’t your strong suit, that’s okay. We’re here to help with absolutely anything you need. Still, it’s nice to have an idea of what you focus on when you start planning your next direct mail campaign. Here are a few tips you can carry with you.
Focus on the Headline
Dale Carnegie said that five times as many people will read your headline than will read the copy. If you don’t give enough space on the mailing and enough thought to the words, your battle is lost before you begin. Use a bold color that stands out from the rest of the card or flyer so your text gets the attention it deserves. Then guide readers through the rest of your marketing message with the use of subheadings that are just as exciting as your main headline.
Minimize Your Text
While some recipients will prefer text over wild design, the majority of consumers need a snappy message that takes just seconds to sink in. You can get your point across with bullet points or power phrases that grab a buyer’s attention and don’t let go. If you use too much of your space for big blocks of text, you might just lose momentum with your buyers.
Draw Eyes to the Offer
The most important and eye-catching element of your direct mail piece should be the offer itself. While the headline will lead eyes to the mail piece, the offer really tells the reader what it’s all about. You don’t want to downplay this with subdued colors or cover it with unnecessary text. In fact, the whole reason for the marketing mail should be the largest component of the postcard or flyer.
Include a Call-to-Action
Once you’ve grabbed their attention and shared the offer, you have to tell those buyers what you want them to do. That’s where the call-to-action, or CTA, comes in. Do you want them to “Call now for super savings,” or “Visit us for $10 off your purchase”? Without this CTA, you give up all control of your mail.
Are you ready to grow your business with direct mail marketing? We’re here to walk you through the entire process and help you with all of these design choices. Just give us a call!